Mexico to hire PR firms to scrub drug war image

Wow , After reading this I'm almost convinced !

But seriously this is a big time Joke , if Calderon thinks he can hide what is going on in Mexico he has become delusional .

But I'm sure the United States will help out by supporting Calderon's effort to Lie to the world of the realities of Mexico !


(Reuters) - Mexican President Felipe Calderon is launching a global public relations campaign to try to improve his country's image and neutralize coverage of the violent drug war scaring away tourists and foreign investors.

Calderon declared all-out war on drug cartels on taking office in late 2006, sending thousands of troops and federal police across Mexico to take on the heavily armed gangs running a multibillion dollar business.

The strategy has so far failed to curb violence and more than 23,000 people have died in drug violence over the past 3-1/2 years. Daily images of gruesome decapitations, charred and tortured bodies hung from bridges and brazen daytime shootouts are commonplace on the front pages of newspapers and evening news broadcasts.

Calderon, a strong-willed conservative, says he is turning to private advertising firms to launch an international image improvement campaign to show the world another, less violent side of Mexico, a country that depends on some 20 million tourists a year to boost its public finances.